Agenda
Agenda
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CTV Ad Days New York
Wednesday, November, 13
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Retail Media Days New York
Wednesday, November, 13
| 08:00 AM |
Registration 30 minutes |
| 08:15 AM |
Welcome Breakfast - Sponsored by Clinch 30 minutes |
| 08:45 AM |
Driving streaming ad tiers to new heights 45 minutes 
|
| 09:30 AM |
Two worlds collide: CTV meets retail media 45 minutes 
|
| 10:15 AM |
Data Alchemy: Turning In-Store Behavioral Data into CTV Advertising Gold 15 minutes 
|
| 10:30 AM |
Coffee break - Sponsored by Stratacache 30 minutes |
| 11:00 AM |
How to dominate the FAST lane 45 minutes 
|
| 11:45 AM |
Strategies for CTV inventory optimization 45 minutes 
|
| 12:30 PM |
Cultivating a winning formula: inventory + audience + creative 30 minutes 
|
| 1:00 PM |
Lunch & Networking - Sponsored by Triplelift 60 minutes |
| 2:00 PM |
Achieving maximum impact: The ideal blend in CTV advertising 30 minutes 
|
| 2:30 PM |
Live sports advertising in the era of streaming 45 minutes 
|
| 3:15 PM |
Measurement: the age of multi-currency 45 minutes 
|
| 4:00 PM |
Coffee Break & Networking - Sponsored by The Weather Company 30 minutes |
| 4:30 PM |
The NYC ad buyers roundup 45 minutes 
|
| 5:15 PM |
The reinvention of addressable advertising 45 minutes 
|
| 6:00 PM |
Conference closing
|
| 09:00 AM |
Registration & Welcoming Coffee 30 minutes |
| 9.30 AM |
Keynote Session: Understanding the shopper mission 15 minutes 
|
| 09:45 AM |
Integration of "social commerce" and retail media networks 45 minutes 
|
| 10:30 AM |
Coffee break - Sponsored by Stratacache 30 minutes |
| 11:00 AM |
Retailer conundrum: join an ad network or create your own? 40 minutes 
|
| 11:40 AM |
The path to programmatic retail media 40 minutes 
|
| 12:20 PM |
The challenge of reliable attribution 40 minutes 
|
| 1:00 PM |
Lunch & Networking 60 minutes |
| 2:00 PM |
Expanding commerce media: strategies for emerging verticals 45 minutes 
|
| 2.45 PM |
360 integration: in store and online 45 minutes 
|
| 3:30 PM |
Innovation trends in retail media 45 minutes 
|
| 4.15 PM |
Conference closing
|
Registration
Wednesday, November, 13, 08:00 AM - 08:15 AM
Welcome Breakfast - Sponsored by Clinch
Wednesday, November, 13, 08:15 AM - 08:45 AM
Welcome Breakfast – Sponsored by Clinch
Driving streaming ad tiers to new heights
Wednesday, November, 13, 08:45 AM - 09:30 AM
- Hybrid ad-supported/SVOD monetization strategies
- Ad load: how much is the right amount?
- Incremental reach: expectation vs reality
- Ad tech stack innovatio
Two worlds collide: CTV meets retail media
Wednesday, November, 13, 09:30 AM - 10:15 AM
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- Partnership models between retailers and streamers
- Interactive and shoppable TV ads
- High-precision data-driven targeting possibilities
- From in-store to in-show: physical + OTT campaign integration
Data Alchemy: Turning In-Store Behavioral Data into CTV Advertising Gold
Wednesday, November, 13, 10:15 AM - 10:30 AM
The session will explore the advanced measurement technologies that capture granular in-store shopper behavior, transforming these insights into valuable assets for Connected TV (CTV) advertising. The session will delve into how advanced in-store data collection, combined with loyalty program data, enables a comprehensive view of customer preferences, purchasing patterns, and in-store consideration. By leveraging these insights, brands can create highly targeted and relevant CTV ad campaigns, reaching consumers with precision based on their in-store actions and habits. Attendees will discover how to unlock the full potential of in-store behavioral data to drive more effective and profitable CTV advertising strategies.
Coffee break - Sponsored by Stratacache
Wednesday, November, 13, 10:30 AM - 11:00 AM
Coffee break – Sponsored by Stratacache
How to dominate the FAST lane
Wednesday, November, 13, 11:00 AM - 11:45 AM
- Channel owner/FAST platform partnership models
- When can FAST be traded as premium inventory?
- Ad targeting on low-friction data collection services
- UX tips: ad load, relevancy and user input
Strategies for CTV inventory optimization
Wednesday, November, 13, 11:45 AM - 12:30 PM
- Higher CPMs or higher fill rates? Can publishers have both?
Real-time campaign optimization
Frequency capping and competitive separation
Ad break templates, pod rules and creative controls
Cultivating a winning formula: inventory + audience + creative
Wednesday, November, 13, 12:30 PM - 1:00 PM
- Why CTV is a core enabler of growth opportunities for RMNs
- Personalization that unlocks performance
- What it takes to reach the holy trinity: speed, scale, efficiency
Lunch & Networking - Sponsored by Triplelift
Wednesday, November, 13, 1:00 PM - 2:00 PM
Lunch & Networking – Sponsored by Triplelift
Achieving maximum impact: The ideal blend in CTV advertising
Wednesday, November, 13, 2:00 PM - 2:30 PM
- How creative technology improves CTV ad experiences for both brands and publishers
- Ad experiences that maximize the capabilities of programmatic CTV beyond what’s available today
- The effectiveness of combining high-impact CTV with traditional ad spots
Live sports advertising in the era of streaming
Wednesday, November, 13, 2:30 PM - 3:15 PM
- Real-time targeting and programmatic bidding in live sport
- Second-screen experiences and companion apps
- Incremental live inventory with split-screen ad formats
- Connecting with live audiences beyond the commercial break
Measurement: the age of multi-currency
Wednesday, November, 13, 3:15 PM - 4:00 PM
- Identity spines, first-party data and clean rooms
- What role will JIC currency certification play?
- Will measurement panels survive?
- Solving the OEM walled garden dilemma
Coffee Break & Networking - Sponsored by The Weather Company
Wednesday, November, 13, 4:00 PM - 4:30 PM
Coffee Break & Networking – Sponsored by The Weather Company
The NYC ad buyers roundup
Wednesday, November, 13, 4:30 PM - 5:15 PM
- Are brands planning CTV and linear budgets together?
- KPIs to find the right audiences and monitor impact
- Reach evaluation and deduplication analysis
- The rise in performance-based, custom creatives in CTV
Executive Director, Head of Programmatic, Media Tagging & Trafficking
JPMorgan Chase
Head of the Marriott Media Network, Global Ad Revenue, Marriott International
Moderator
The reinvention of addressable advertising
Wednesday, November, 13, 5:15 PM - 6:00 PM
- From STB linear to fully convergent TV addressability
- Adoption, usage and growth of national addressable
- MVPD integration of FAST channel inventory
- AI-driven dynamic creative optimization
Conference closing
Wednesday, November, 13, 6:00 PM -
Conference closing
Registration & Welcoming Coffee
Wednesday, November, 13, 09:00 AM - 9.30 AM
Keynote Session: Understanding the shopper mission
Integration of "social commerce" and retail media networks
Wednesday, November, 13, 09:45 AM - 10:30 AM
- “Search shopping” ads platforms
- Paid social and retail media
- Are integrations worth the effort?
Coffee break - Sponsored by Stratacache
Wednesday, November, 13, 10:30 AM - 11:00 AM
Coffee break – Sponsored by Stratacache
Retailer conundrum: join an ad network or create your own?
Wednesday, November, 13, 11:00 AM - 11:40 AM
- Drivers to create retail media networks
- Advantages of global retail ad networks
- The future of SMB retailers
The path to programmatic retail media
Wednesday, November, 13, 11:40 AM - 12:20 PM
- Standardization and enhanced measurement
- Integration with DSPs and SSPs
- The omnichannel programmatic challenge
The challenge of reliable attribution
Wednesday, November, 13, 12:20 PM - 1:00 PM
- Data & privacy issues facing retailers, brands and agencies
- Measuring the effectiveness of retail media campaigns
- Data clean rooms and retail media
Lunch & Networking
Wednesday, November, 13, 1:00 PM - 2:00 PM
Expanding commerce media: strategies for emerging verticals
Wednesday, November, 13, 2:00 PM - 2.45 PM
- Financial, delivery, transportation, hotels, education & travel media
- The power of first-party data in hyper-targeted advertising
- Exploring the potential of new revenue streams
360 integration: in store and online
Wednesday, November, 13, 2.45 PM - 3:30 PM
- New in-store ad tech & measurement
- Keys to omnichannel success
- Interacting with customers and gaining their attention
Innovation trends in retail media
Wednesday, November, 13, 3:30 PM - 4.15 PM
- Advanced analytics and AI to improve personalization
- Ad format innovation
- The challenges ahead
Conference closing
Wednesday, November, 13, 4.15 PM -
Conference closing